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Faculty Details

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Dr Jayalakshmi K U

Assistant Professor

COMMERCE

20240102942

[email protected]

https://vidwan.inflibnet.ac.in/profile/274028

Professional QualificationJournal PublicationsBooks And Chapters PublishedPaper PresentationsWorkshop/Conference/Training ProgrammeMembershipAwardsPrevious ExperienceFaculty Development ProgramResource PersonsResearch IdsPatent

Professional Qualification

ACADEMIC QUALIFICATION
Academic DegreeSubjectUniversityAddress of the UniversityRank/ Medals
Ph.D(Ongoing)Behavioural FinanceCMR University#2, 3rd 'C' Cross, 6th 'A' Main HRBR Layout, 2nd Block. Kalyana Nagar, Bengaluru 560043
M.ComAccounting and TaxationBangalore UniversityBANGALORE UNIVERSITY
B.ComAccoutningBangalore UniversityBangalore University
Eligibility Details
CategorySubjectStatus
NETCOMMERCECleared
PhD Details
Title of ThesisUniversity / InstitutionUniversity AddressDate of RegistrationDate of CompletionDetails of papers published (Enter the total number of papers published / under process as part of Phd)Current Status
"Application of Theory of Technological Acceptance Model (TAM) and Theory of Planned Behaviour (TPB) Model as Predictors of Online Stock Trading Behaviour: A Systematic Analysis”CMR University#2, 3rd 'C' Cross, 6th 'A' Main HRBR Layout, 2nd Block, Kalyana Nagar,Bengaluru 560043, India.01-06-202123-08-2025Awarded
Behavioural FinanceCMR University#2, 3rd 'C' Cross, 6th 'A' Main HRBR Layout, 2nd Block. Kalyana Nagar, Bengaluru 56004301-06-2021Ongoing / Submitted

Journal Publications

Publications
TitleName of JournalYearDOI/URLYour authorial positionHow many authorsClarivate IF
Investigating Gen Z's equity investment intentions through a novel integrated psychological framework: An empirical validationActa Psychologica2026https://doi.org/10.1016/j.actpsy.2026.106402Other4
Effect of Perceived Technology Acceptance on Online Stock Trading Behavior: An Empirical AnalysisDecision Making Advance2025https://doi.org/10.31181/dma312025361st3
“Impact of Financial Literacy, Financial Well-Being and Financial Experience on Online Stock Trading Investment Behaviour”—An Empirical StudyHarnessing AI, Machine Learning, and IoT for Intelligent Business2024https://doi.org/10.1007/978-3-031-67890-5_451st and corresponding6
“Beyond Borders: Examining the Trade and Investment Relations of India with South Africa”Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations2024https://doi.org/10.1007/978-3-031-63569-4_13Other5
THEORY OF PLANNED BEHAVIOUR MODEL -ACT AS BRIDGING THE GAP BETWEEN THE PSYCHOLOGICAL VARIABLE, INTENTION AND ITS INFLUENCE ON ONLINE STOCK TRADING BEHAVIOURVLEARNY Journal of Business2024doi.org/10.5281/zenodo.125943841st3
Exploring the role of self-determination theory and theory of planned behaviour in understanding the link between spiritual motivation and university-industry collaborationJournal of Organizational Change Management2024https://doi.org/10.1108/JOCM-05-2023-0181Other5
An Examination of Trust, Risk Perception, and Behavioural Control in the Context of Online Stock TradingEmpirical Economics Letters, 22 (Special Issue 1)2023https://doi.org/10.5281/zenodo.83726811st3
An Examination of Trust, Risk Perception, and Behavioural Control in the Context of Online Stock TradingXVII INTERNATIONAL CONFERENCE ON APPLIED RESEARCH IN ECONOMICS, BUSINESS AND MANAGEMENT2023ISBN: 978-1-7338929-6-41st3
Influence of Perceived Benefit, Perceived Ease of Use and Perceived Usefulness on Online Stock Trading BehaviourInternational Conference on Management and Data Analytics2022ISBN: 978-93-94757-02-81st3
Acceptance of Fintech Banking Service by Banking Customers- An Empirical StudyANVESHANA2020ISBN: 978-89-3538-252-41st2

Books And Chapters Published

Book Chapter Published
Article TitleBook titleBook editorArticle pagesNo of ChaptersYour authorial positionYearISBNPublisher DetailsPlaceAre you the publisher of this book
echnology and Behavioral Factors Shaping Individual Investment Decisions: A TAM-Based AnalysisDecoding AI: Unleashing the Future of Business and FinanceAftab Ara, Hela Bensoltane1-1511st and corresponding2026979-8-89881-388-8Bentham Science PublishersSingaporeNo
The Impact of Market Volatility, Risk Tolerance, and Return Expectations on Cryptocurrency Investment IntentionsEmpowering Business Through Technology: Innovations Shaping Our FutureRim El Khoury1311st2026978-3-032-02055-0Springer NatureSpringer Nature SwitzerlandNo
Mindfulness Moderation: Navigating the Interplay Between Intention and Behavior in University—Industry CollaborationBehavioral Economics and Computational Intelligence for Sustainable Decision MakingJaheer Mukthar K.P81Corresponding2026978-3-032-04173-9Springer NatureSpringer Nature Switzerland AGNo
AI (Generative CHATGPT)—The Cognitive Resilience as an Augmenting Tool for Management EducatorsApplied Research for Growth, Innovation, and Sustainable ImpactDr. Harold Andrew Patrick & Dr. K. Ravichandran Krishnamoorthy61Other2025978-104075308-8, 978-104116441-8Taylor and FrancisOnlineNo
Sectoral Dynamics of ESG Ratings in Corporate Sectors and Its Impact on Financial SuccessData-Driven Decision Making for Sustainable Business GrowthIsmail Qasem866-878More2nd2025978-3-031-96529-6Springer NatureBenagaluruNo
Sustainable Architecture as a Catalyst for Eco Tourism: Analyzing Tourist Behavior and PerceptionsIntegrating Architecture and Design Into Sustainable Tourism DevelopmentFarzaneh Hosseini, Shivam Bhartiya, IGI Global32MoreOther20249798369373880IGI Global Scientific Publishing PlatformOnlineNo

Paper Presentations

Presentations
Title of PaperTitle of Seminar/ConferenceOrganized byLevelStart DatePlaceCountryDuration
A STUDY ON IMPACT OF FINANCIAL PERFORMANCE OF GREEN LENDING BANKS ON ITS STOCK PRICES AND BANK NIFTY INDEX"Sustainable Economic Growth Through Digital Revolution"Kristu Jayanti(Deemed to be University)International25-09-2025BengaluruIndia2
The Impact of Market Volatility, Risk Tolerance, and Return Expectations on Cryptocurrency Investment IntentionsEmergence of Reskilling & Upskilling in Contemporary Global Management (ERUCGM)Kristu Jayanti CollegeInternational05-03-2025BengaluruIndia2
Sectoral Dynamics of ESG Ratings in Corporate Sectors and its impact on Financial Succes18th Edition- Silver Jubilee International Conference, KRISYM'2025Kristu Jayanti CollegeInternational16-01-2025BangaloreIndia2
Sectoral Dynamics of ESG Ratings In Corporate Sectors And Its Impact On Financial SuccessSilver Jubilee International Conference, on The Future of Business Resurgence: Embracing AI and AutomationKristu Jayanti CollegeInternational16-01-2025BengaluruIndia2
MINDFULNESS MODERATION : NAVIGATING THE INTERPLAY BETWEEN INTENTION AND BEHAVIOR IN UNIVERSITY- INDUSTRY COLLABORATIONSME WORLD FORUM KUALA LUMPUR 2024MILA University Nilai, MalaysiaInternational29-11-2024MalaysiaMalaysia1
“Currency dynamics in determining the prices of precious metals in the domestic and international markets: A 52-Year Analysis”The 3rd International Conference on Economics, Business, and Sustainability (ICEBS2024)Kristu Jayanti College (Autonomous)International18-09-2024BangaloreIndia2
“IMPACT OF FINANCIAL LITERACY, FINANCIAL WELL-BEING AND FINANCIAL EXPERIENCE ON ONLINE STOCK TRADING INVESTMENT BEHAVIOUR”-AN EMPIRICAL STUDYSILVER JUBILEE INTERNATIONAL CONFERENCEKristu Jayanti College, AutonomousInternational05-03-2024BangaloreIndia2
“Mindfulness Moderation: Navigating the interplay between Intention and Behavior in University Industry Collaboration”XVIII International Conference on Applied Research in Engineering, Technology an maanagementLONDON AMERICAN CITY COLLEGEInternational25-01-2024Dubai(Online)UAE1
Effect of Perceived Benefits, Perceived Ease of Use and Perceived Usefulness on online stock trading behaviourNational Level Online Conference on Contemporary Issues in Commerce and ManagementSDM CollegeNational01-06-2023UJIREINDIA1
A significance of Central Bank Digital CurrencyContemporary Trends in Commerce and ManagementSt. Francis collegeInternational30-06-2022BangaloreIndia1
Study on Cross Border Accounting SystemInternational Conference on Paradigm ShiftsSheshadripuram First Grade CollegeInternational19-03-2014BanagaloreIndia1
Efficient Performance of Non Performing AssetOne Day National Seminar on Non Performing Assets in Commercial BankIndian AcademyNational20-12-2013BangaloreIndia1

Workshop/Conference/Training Programme

Events Organized
Type of EventLevelOrganized byDate FromTitle of EventDurationPlace
SeminarIntra-CollegiateDepartment of Commerce(Shift III)01-04-2024Write it Right- Research Paper Writing Session1
ConferenceInternationalSchool of Business14-03-2024International Conference on Business Dynamic and Sustainable Development2Bangalore
Participation (Seminar, Conference, Workshop)
Title of EventType of EventLevelOrganized byStart DatePlaceDuration
JESCOL 1WorkshopUniversitySt. Joseph's University04-11-2024Bangalore3
“Mindfulness Moderation: Navigating the interplay between Intention and Behavior in University Industry Collaboration”ConferenceInternationalLONDON AMERICAN CITY COLLEGE25-01-2024Dubai UAE1
KRISYM 2024-Silver Jubilee International Conference People-Centric Reforms for Business Sustainability in Industry 5.0ConferenceInternationalKristu Jayanti College (Autonomous), Bengaluru, Karnataka11-01-2024Bangalore2 Days

Membership

Membership (Research body/Professional Association)
Name of the BodyLevelStart DateEnd DateAny other Information
INDIAN ACCAOUNTING ASSOCIATIONNational13-02-2024
Indian Society for Training and DevelopmentNational15-07-2022

Awards

Name of Award/AchievementLevelAwarded byPlaceDateDuration of Fellowship
Best PaperNationalNoble Group of InstitutionBangalore10-11-2022

Previous Experience

DesignationInstitution NameStart DateEnd Date
Assistant ProfessorCMR University02-05-201523-12-2023
Lecturer cum CoodinatorIndo Asian Academy15-06-201230-04-2015
Lecturer in AccountancySoundarya Composite PU College27-07-201105-04-2124

Faculty Development Program

Title of EventType of EventLevelOrganized byPlaceDate FromDate To
One Week Online Workshop on Outcome Based EducationShort Term ProgramOnlineBhagat Phool Singh Mahila VishwavidyalayHaryana24-12-202531-12-2025
The Refresher Course in Commerce and ManagementRefresher CoursesHRDCNorth-Eastern Hill UniversityBengaluru01-12-202515-12-2025
Guru Dakshta (Faculty Induction Programme)(MM-TTP)FDPs attendedOnlineMAHATMA GANDHI ANTARRASHTRIYA HINDI VISHWAVIDYALAYAWARDHA, MAHARASHTRA28-10-202525-11-2025
Financial ModellingFDPs attendedNationalRamaiah Institute of ManagementOnline22-08-202426-07-2024
NEP 2020 ORIENTATION & SENSITIZATION PROGRAMMERefresher CoursesNationalMalaviya Mission Teacher Training Centre (MMTTC), University of CalicutUniversity of Calicut19-08-202428-08-2024
Induction ProgramOrientation (HRDC)HRDCSt. Joseph's UniversityBangalore29-06-202406-07-2024
Research MethodologyWorkshopOnlineGlobal Institute of Statistical SolutionOnline12-06-202416-06-2024
Three days International online workshop on "SEM and CFA using AMOS"WorkshopOnlineInstitute for statistics and analytical ResearchOnline28-04-202401-05-2024
Data-Analysis with SPSSWorkshopOnlineCOMMCADOnline13-04-202414-04-2024
Data Analysis and SPSSWorkshopOnlineCommacadIndia13-04-202414-04-2024
behavioural FinanceMOOCs completedOnlineKIIT(Deemed to be)University of BhubaneshwarSwayam course01-01-202415-05-2024
Introduction to GSTMOOCs completedOnlineSwayamOnline01-01-202430-04-2024
EntrepreneurshipMOOCs completedOnlineSwayam NPTELBangalore01-07-202331-10-2023
FDP on Intellectual Property RightsFDPs attendedStateSACRED HEARD GIRLS FIRST GRADE COLLEGEBANGALORE24-02-202024-02-2020
Ethical Governance- the Role of TeacherTraining ProgramNationalICSIBangalroe11-09-201911-09-2019
Train the Trainer Program on MA, PM and APMTraining ProgramInternationalACCABangalore16-07-201916-07-2019
FDP on GST and Impact of GST on industriesFDPs attendedStateSSR Group of InstitutionBangalore22-03-201923-03-2019
Aligning culture to outcomeFDPs attendedStateCMR UnviersityBangalore20-08-201821-08-2018
Parametric and Non parametric tools in Data AnalyticsWorkshopNationalSt. Joseph College of CommerceBangalore26-09-201627-09-2016
Train the Trainer ProgramTraining ProgramInternationalACCABangalore04-08-201605-08-2016
one day workshop on Reoreintation of II and VIWorkshopNationalJain CollegeBangalore29-01-201529-01-2015
FDP on Busienss Taxation and IFRSFDPs attendedStateS.S.M.R.V CollegeBangalroe07-01-201507-01-2015
Pedogogy of Teaching Skills at UG Level and Road Map to teaching TechniquesWorkshopNationalNew Horizon CollegeBangalore30-10-201430-10-2014
FDP on Expedition on transforming method in mentoring and counsellingFDPs attendedStateSambram Academy of Management StudiesBangalroe07-10-201407-10-2014
FDP on Research Methodologies in Management and Socidal Sciences A skill Building ApproachFDPs attendedStateSSR COLLEGE OF SCIENCE AND MANAGEMENT SCIENCESBANGALROE02-08-201402-08-2014
One day workshop on Reorientation of IV Sem B.Com and BBA SyllabusWorkshopStateSSMRV CollegeBangalore08-02-201408-02-2014
Knowledge economy paradigm-panacea for organisation high performanceSeminarStateSoundarya Institute of Management and studiesBangalroe03-03-201203-03-2012
Nurturing Life Skill towards an Enabling an work environmentFDPs attendedNationalSheshadripuram CollegeBangalore30-10-201030-10-2010

Resource Persons

Title of the ProgramRoleLevelOrganized byStart DatePlaceCountry
External Examiner for M.Com Internship Viva VoceOthersCollege levelPresidency College (Autonomous)16-03-2026BengaluruIndia
Expert Talk on Indian Accounting Standard-Ind AS10Expert TalkUniversityKristu Jayanti(Deemed to be University)19-09-2025BengaluruIndia
Recent Applications of Income Tax ProceedingsInvited TalkNationalAcharya Institute of Graduate Studies29-08-2024BengaluruIndia
TejasOthersIntra CollegiateSt. Joseph's Evening College02-02-2024BangaloreIndia

Research Ids

Google Scholar idResearchGate idOrcid idScopus Author IDVidwan
https://scholar.google.com/citations?user=HfH2p5MAAAAJ&hl=enhttps://www.researchgate.net/profile/Jayalakshmi-K-Uhttps://orcid.org/0000-0001-9838-1478https://www.scopus.com/authid/detail.uri?authorId=59305177200https://vidwan.inflibnet.ac.in/profile/274028

Patent

TitlePatent TypePatent Application NumberStatusYear
AI-Enabled Remote Locking System with Dual Access Control for GodownsIndian202441088892 APublished2024
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