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36, Lalbagh Road, Bengaluru-560027, Karnataka, India.

A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021

UGC Proforma/Mandatory Disclosure | NIRF

Mr Samrat Das

Assistant Professor

COMMERCE

20240102944

[email protected]

Professional Qualification Books And Chapters Published Workshop/Conference/Training Programme Research Ids Teaching Innovation

Professional Qualification

ACADEMIC QUALIFICATION

Academic Degree	Subject	University	Address of the University	Rank/ Medals
Bachelor of Education	Commerce	Pailan College of Education	Phase 1, Bengal Pailan Park, Sector 1, Joka, Nepalgunge Rd, Pailan, Kolkata, West Bengal 700104
Masters of Commerce	Finance	Calcutta University	87, 1, College St, Calcutta University, College Square, Kolkata, West Bengal 700073
Bachelor of Commerce	Marketing	Calcutta University	87, 1, College St, Calcutta University, College Square, Kolkata, West Bengal 700073

Eligibility Details

Category	Subject	Status
NET	Commerce	Cleared

PhD Details

Title of Thesis	University / Institution	University Address	Date of Registration	Date of Completion	Details of papers published (Enter the total number of papers published / under process as part of Phd)	Current Status
Exploration of Patriotic Brand Image: Evidence from the brand Khadi	Christ (Deemed to be University)	Bangalore Central Campus Hosur Road, Near Diary Circle Bangalore Karnataka-560029	01-10-2021			Ongoing / Submitted

Books And Chapters Published

Books Published

Title	Type	No of Authors or Editors	Your authorial position	Year	ISBN	Publisher Details	Place	Are you the publisher of this book
Financial Accounting	Authored	3	1st and corresponding	2025	9789366651989	Authors Click Publishing	Bengaluru	No
Indian Financial System	Authored	3	1st and corresponding	2025	9789366653747	Authors Click Publishing	India	No

Workshop/Conference/Training Programme

Events Organized

Type of Event	Level	Organized by	Date From	Title of Event	Duration	Place
Workshop	University	Commerce Department	14-10-2024	Discover	4 Hours	De Nobili Hall

Participation (Seminar, Conference, Workshop)

Title of Event	Type of Event	Level	Organized by	Start Date	Place	Duration
International Conference on Business Dynamics and Sustainable Development 5.0	Conference	International	St. Joseph's University	14-03-2024	Bengaluru	2 days

Research Ids

Google Scholar id	ResearchGate id	Orcid id	Scopus Author ID	Vidwan
	https://www.researchgate.net/profile/Samrat-Das-5	0000-0002-3634-3377	https://www.webofscience.com/wos/author/record/JEG-0084-2023
	https://www.researchgate.net/profile/Samrat-Das-5	0000-0002-3634-3377	https://www.webofscience.com/wos/author/record/JEG-0084-2023	https://vidwan.inflibnet.ac.in/profile/522046

Teaching Innovation

Name of Innovation	Name of Platform	Date	Innovation	Target Group	Website Link
Case Study Activity - Interactive learning	Industry Visit	15-01-2025	As part of an interactive learning approach, students were divided into groups and assigned a well-known brand that had successfully leveraged digital marketing. Brands such as Zomato, Nykaa, Swiggy, Amazon, Tesla, and Durex were selected for the study. Each group conducted research on the brand’s social media strategy, SEO techniques, influencer collaborations, paid advertising, and customer engagement tactics.
Experiential Learning	Industry Visit	09-10-2024	As part of the B.Com curriculum, an industrial visit was organized to the Karnataka Milk Federation. Students observed the various stages of milk processing, quality control, packaging, and distribution. They interacted with industry experts to understand cost structures, pricing strategies, and financial accounting practices related to inventory management, cost allocation, and revenue generation. A post-visit reflection session was conducted where students prepared reports linking their observations with financial accounting concepts.

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