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  36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
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Ms Niha Asif

Assistant Professor - Welfare Officer

COMMERCE

20180701466

Finance and Banking

[email protected]

Professional Qualification

ACADEMIC QUALIFICATION
Academic DegreeSubjectUniversityAddress of the UniversityRank/ Medals
PhDCommerceBharathidasan UniversityBharathidasan University Tamil Nadu
MBAMarketing ManagementAUAU
BComCommerceBangalore UniversityMysore Rd, Jnana Bharathi, Bengaluru, Karnataka 560056
MComFinanceBangalore UniversityMain Rd, Gnana Bharathi, Bengaluru, Karnataka 560056

Eligibility Details
CategorySubjectStatus
NETCommerceCleared

PG Diploma Details
Programme NameMain SubjectUniversity NameStart DateEnd DateMark / Grade Obtained
PG DIPLOMAENTREPRENEURSHIPAU15-05-202115-05-2021FIRST CLASS
PG DIPLOMAMARKETING MANAGEMENTAU01-03-201909-01-2020FIRST CLASS

PhD Details
Title of ThesisUniversity / InstitutionUniversity AddressDate of RegistrationDate of CompletionDetails of papers published (Enter the total number of papers published / under process as part of Phd)Current Status
A study of consumer behaviour towards green marketingBharthidasan universityBharathidasan University, Palkalaiperur,. Tiruchirappalli ( Tamil Nadu).16-08-2017Ongoing / Submitted

Journal Publications

Publications
TitleName of JournalYearDOI/URLYour authorial positionHow many authorsClarivate IF
Social media and its role in digital marketingEmperor international journal of finance and management research20191st1
Indian tourism industryEuropean Journal of tourism, hospitality and recreation20182nd and corresponding3
Innovative Ideas in Human Recourse ManagementInternational Journal for Innovative Research in multidisciplinary field20171st1
Role of education and training in public sector for successful implementation of business process reInternational Journal of scientific research20162nd and corresponding3

Books And Chapters Published

Books Published
TitleTypeNo of Authors or EditorsYour authorial positionYearISBNPublisher DetailsPlaceAre you the publisher of this book
International Financial Reporting StandardsAuthored32nd20209001:2015Vision Book HouseAll India PublicationNo
Performance ManagementAuthored32nd and corresponding2018978-93-5273-730-7Vision Book HouseBangalore and New DelhiNo
Value EducationAuthored32nd2017978-93-5262-595-6Vision Book HouseBangalore and New DelhiNo
Cost managementAuthored72nd and corresponding2017978-93-5262-469-0Vision book HouseBangalore and New DelhiNo
Organisational BehaviourAuthored42nd and corresponding2017978-93-5097-415-5Vision book houseBangalore and New DelhiNo
International FinanceAuthored32nd and corresponding2017978-93-5273-432-0Vision book HouseBangalore and New DelhiNo
Principles of even managementAuthored32nd2016978-93-84494-47-6skyward publishersBangaloreNo
Culture, Diversity and SocietyAuthored22nd2016978-93-5262-223-8Vision book HouseBangalore and New DelhiNo
Personality DevelopmentAuthored22nd2016978-93-84494-59-9Skyward PublisherBangaloreNo
International Banking and Forex ManagementAuthored32nd and corresponding2016978-93-5262-212-2Himalaya Publishing HouseIndiaNo
Book Chapter Published
Article TitleBook titleBook editorArticle pagesNo of ChaptersYour authorial positionYearISBNPublisher DetailsPlaceAre you the publisher of this book
effectiveness of digital marketingTransformation and market dynamicsVenu Joy4411st2018978-93-86501-62-2archers publishersBangaloreNo
A study on the reaction of consumers towards the concept of Reverse marketing of FMCG ProductsRole of Technology as a Paradigm Shift in the Fields of Academics and businessDr. Raja Jebasingh111st2018ISBN no.978-93-85640-96-4Archers and Elevators Publishing HouseBangaloreNo
Social media marketingImpact of digital economy on businessIndian council of business education7611st2017978-1-931746-63-2Indian council of businessBangaloreNo
Effectiveness of digital marketingImpact of digital economyIndian council for business3911st2017978-1-931746-63-2Indian council for businessBangaloreNo
Innovative ideas in human resource managementChanging human resource practices in the times of innovation and technologyDr. Roychand4512nd2017978-93-85327-28-5Global servicesBangaloreNo

Paper Presentations

Presentations
Title of PaperTitle of Seminar/ConferenceOrganized byLevelStart DatePlaceCountryDuration
Issues and challenges in the new millennium in managementNational conference on Issues and challenges in the new millennium on evolving economy, accounting aGuru nanak college (autonomous) ChennaiNational09-01-2019ChennaiIndiaOne day
A study on social media and its role in digital marketingNational level conference on corporate social responsibility (CSR)- challenges and new initiativesMangalore UniversityNational14-09-2018MangaloreIndiaTwo Days
Corporate social responsibilityNational level conference on Corporate social responsibility (CSR)- Challenges and new initiativesMangalore universityNational14-09-2018MangaloreIndiaTwo Days
Digital Marketing in the challenging EraNational Conference on “ Fintech Ecosystem- Transformation and market dynamics”St. Joseph’s college of commerce (Autonomous)National02-02-2018BangaloreIndiaTwo Days
Social media marketingRole of E-commerce &Tourism in creating Global BrandsAIMS InstitutesInternational09-12-2017BangaloreIndiaOne day
Effectiveness of digital marketingImpact of digital economy on businessAl Ameen arts, science and commerce collegeNational21-11-2017BangaloreIndiaOne day
Social media and its role in digital marketingImpact of digital economy on businessAl-ameen collgeNational21-11-2017BangaloreIndiaOne day
Innovative ideas in human resource managementchanging human resource practices in the times of innovation and technologyJain universityNational23-03-2017BangaloreIndiaOne day
A study on Digital Disruption Transforming Business EraNational Conference on “Disruptions in Indian Business Environment: Challenges and opportunitiesâ€St. Joseph's Evening CollegeNationalBangaloreIndiaOne day
emerging issues and challenges in Higher education system in IndiaQuality initiatives for Teaching, Learning and evaluation processes in higher institutionSt. Joseph's College of commerceNationalBangaloreIndiaOne day
A study of the marketing issues of small scale industries in BangaloreNational Conference on “Prospects of Micro, Small and Medium Enterprises (MSMES) In Indian ScenariThe American college, MaduraiNationalMaduraiIndiaOne day
Digital marketing in the challenging eraImpact of digital economy on businessAl-ameen collgeNationalBangaloreIndiaOne day

Membership

Membership (Research body/Professional Association)
Name of the BodyLevelStart DateEnd DateAny other Information
Indian Commerce AssociationNational01-04-2020

Previous Experience

DesignationInstitution NameStart DateEnd Date
Assistant ProfessorTeachers Academy Degree College18-06-201318-06-2018

Faculty Development Program

Title of EventType of EventLevelOrganized byPlaceDate FromDate To
Quality Assurance in Higher educationTraining ProgramStateSt. Joseph's College(Autonomou)Bangalore15-12-202015-12-2020
Fundamentals for managementMOOCs completedInternationalCourseraOnline11-06-202023-05-2020
Adverstising and societyMOOCs completedInternationalCourseraOnline29-05-202006-06-2020
Financial marketsMOOCs completedInternationalCourseraOnline28-05-202005-06-2020
AI for everyoneMOOCs completedInternationalCourseraOnline26-05-202006-06-2020
Get Interactive: Practical Teaching with technologyMOOCs completedInternationalCourseraOnline19-05-202028-05-2020
International Business EnvironmentMOOCs completedInternationalCourseraOnline13-05-202024-06-2020
Digital competion in FSMOOCs completedInternationalCourseraOnline12-05-202019-06-2020
Brand and product managementMOOCs completedInternationalCourseraOnline08-05-202024-05-2020
Issues and challenges in the new millennium on evolving economy, accounting and business managementConferenceNationalGuru nanak colle (autonomous)Chennai09-01-201909-01-2019
International conference on Future of learningConferenceInternationalIndian Institute of Management BangaloreBangalore04-01-201905-01-2019
Case writing and analysisFDPs attendedNationalJain UniversityBangalore27-11-201828-11-2018
Managing BPS IIFDPs attendedNationalTata consultancy serviceBangalore26-11-201828-11-2018
Quality enhancement in teaching learning processesFDPs attendedNationalGoodwill christian college for womenBangalore13-10-201813-10-2018
JESCOL towards proactive partnershipSeminarLocalBangalore Jesuit Education societyBangalore28-09-201830-09-2018
Workshop on research methodology for women scholarsWorkshopNationalSt. Josephs college of commerceBangalore17-09-201823-09-2018
Winning Data science competitionWorkshopNationalIndian institute of ManagementBangalore08-09-201808-09-2018
One day national level IQAC conferenceConferenceNationalSt. Josephs college of commerceBangalore24-08-201824-08-2018
Using blended MOOCs in management educationFDPs attendedNationalIndian institute of managementBangalore11-08-201811-08-2018
Effective teaching methods in higher educationFDPs attendedNationalSt. Anne’s CollegeBangalore21-02-201821-02-2018
Research MethodologyFDPs attendedNationalEast point college of managementBangalore31-01-201831-01-2018
Research Methods, Research Paper Writing and publishingFDPs attendedNationalTeachers Academy group of institutionsBangalore21-09-201721-09-2017
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