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  36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
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Dr S. Amudhan

Assistant Professor - Welfare Officer

COMMERCE

20190601516

Finance and Marketing

[email protected]

Professional Qualification

ACADEMIC QUALIFICATION
Academic DegreeSubjectUniversityAddress of the UniversityRank/ Medals
Ph.DManagementBharathiar UniversityCoimbatore
MBAManagementPeriyar UniversitySalem
B.ComCommercePeriyar UniversitySalem

PhD Details
Title of ThesisUniversity / InstitutionUniversity AddressDate of RegistrationDate of CompletionDetails of papers published (Enter the total number of papers published / under process as part of Phd)Current Status
A Study On Investors Attitude Towards Investment Satisfaction in Selected Districts of TamilnaduBharathiar UniversityBharathiar University, Coimbatore - 64104601-01-201212-02-2018Awarded
 A STUDY ON INVESTMENT DIVERSIFICATIONS FACTOR AMONG INVESTORS OF SELECTED DISTRICT IN TAMILNADU.BHARATHIAR UNIVERSITYCoimbatore-64104601-01-201212-02-2018Awarded
A study on investors attitude towards investment satisfaction in selected districts of tamilnaduBharathiar UniversityBharathiar University, Coimbatore - 64104601-01-201212-02-2018Awarded

Journal Publications

Publications
TitleName of JournalYearDOI/URLYour authorial positionHow many authorsClarivate IF
Analyzing Youth Consumer Behavior Through Social Media Advertising in Bangalore: A Focus on Facebook’s Role in the Digital Fashion AgeStudies in Systems, Decision and Control (Harnessing AI, Machine Learning, and IoT for Intelligent Business)2024https://doi.org/10.1007/978-3-031-67890-5_84Other6
Leapfrog Opportunities and Digitalization in Empowering Economic Development of WomenStudies in Systems, Decision and Control 5462024https://link.springer.com/chapter/10.1007/978-3-031-65207-3_52Other4
Anticipating Future Business Trends: Navigating Artificial Intelligence Innovations (Causes of Rural–Urban Migration in India with Special Reference to Metropolitan Cities: Structural Equation Modeling Approach)Studies in Systems, Decision and Control 5362024https://link.springer.com/chapter/10.1007/978-3-031-63402-4_111st and corresponding5
Causes of Rural–Urban Migration in India with Special Reference to Metropolitan Cities: Structural Equation Modeling ApproachStudies in Systems, Decision and Control 5362024https://link.springer.com/chapter/10.1007/978-3-031-63402-4_111st and corresponding5
Beyond City Limits: Exploring the Untapped Potential of Social Media in Rural Karnataka: A Structural Equation Model AnalysisBusiness Development via AI and Digitilization2024https://link.springer.com/chapter/10.1007/978-3-031-62106-2_341st and corresponding5
An Exploratory Study on the Evolution of Hybrid WorkMDIM Journal of Management Review and Practice2024https://doi.org/10.1177/mjmrp.2412631572nd2
Further Research Opportunities and Challenges Towards AI-Driven Tools for Modern GenerationImpacts of Generative AI on Creativity in Higher Education (IGI Global)2024https://www.igi-global.com/chapter/further-research-opportunities-and-challenges-towards-ai-driven-tools-for-modern-generation/3554282nd4
Further Research Opportunities and Challenges Towards AI-Driven Tools for Modern GenerationImpacts of Generative AI on Creativity in Higher Education (IGI Global)202410.4018/979-8-3693-2418-9.ch0042nd4
Further Research Opportunities and Challenges Towards AI-Driven Tools for Modern GenerationImpacts of Generative AI on Creativity in Higher Education2024https://www.igi-global.com/chapter/further-research-opportunities-and-challenges-towards-ai-driven-tools-for-modern-generation/3554282nd4
A Study on the Influence of Locations of the Institution on the Service Quality in Education Institutions in with Reference to BangaloreNavigating the Technological Tide: The Evolution and Challenges of Business Model Innovation2024https://doi.org/10.1007/978-3-031-67437-2_47Other6
Catalysts and Constraints: A Comprehensive Review of G20 Countries' Performance in Financial Stability, Climate Change Mitigation, and Sustainable Development (2023)IOP Conference Series: Earth and Environmental Science202410.1088/1755-1315/1375/1/0120022nd3
Consequences of Consumption of Alcohol in India: An empirical studyDrugs and Cell Therapies in Hematology2024http://www.dcth.org/index.php/journal/article/view/4801st and corresponding5
Challenges and Future of NEO Banking in Indian Banking Industry - A Way ForwardBanking Finance2023https://online.flipbuilder.com/yojw/oyek/1st and corresponding3
Challenges and Future of NEO Banking in Indian Banking Industry - A Way ForwardBanking Finance2023https://online.flipbuilder.com/yojw/oyek/1st and corresponding3
Impact of Digital Transformation on Banking Sector in Rural AreasJournal of Positive School Psychology2022https://journalppw.com/index.php/jpsp/article/view/15691st and corresponding3
An empirical approach to the market efficiency that influences Indian investor's perception about bitcoin: The case of IndiaSpecialusis Ugdymas2022https://www.sumc.lt/index.php/se/article/view/10031st and corresponding6
Impact of Entrepreneurship In the Digital Age: A Business Model Approach on Structural Equation Model ApproachChinese Journal of Medical Genetics2022https://www.zhxycx.life/index.php/cjmg/article/view/104.html1st and corresponding6
An empirical approach to the market efficiency that influences Indian investor's perception about bitcoin: The case of IndiaSpecialusis Ugdymas2022http://www.sumc.lt/index.php/se/article/view/10031st and corresponding6
Impact of Digital Transformation on Banking Sector in Rural AreasJournal of Positive School Psychology2022https://www.journalppw.com/index.php/jpsp/article/view/15691st3
Consequences of Consumption of Alcohol in India: An empirical studyDrugs and Cell Therapies in Hematology2021https://www.dcth.org/index.php/journal/article/view/4801st5
A Study on investment Behaviour among investors with special reference to Bangalore CityInternational Journal of Mechanical and Production Engineering Research and Development2020http://www.tjprc.org/publishpapers/2-67-1595651448-459IJMPERDJUN2020459.pdf1st and corresponding3
A Study on investment Behaviour among investors with special reference to BangaloreCityInternational Journal of Mechanical and Production Engineering Research and Development2020International Journal of Mechanical and Production Engineering Research and (indexcopernicus.com)1st and corresponding3
A Structural Compendium on Service Quality and Customer Satisfaction: A Survey of Public Sector in IndiaInternational Journal of Scientific and Technology Research2019https://www.ijstr.org/research-paper-publishing.php?month=oct20192nd and equal contribution3
A Structural Compendium on Service Quality and Customer Satisfaction: A Survey of Public Sector in IndiaInternational Journal of Scientific and Technology Research2019https://www.ijstr.org/final-print/oct2019/A-Structural-Compendium-On-Service-Quality-And-Customer-Satisfaction-A-Survey-Of-Public-Sector-Banks-In-India.pdf2nd3

Books And Chapters Published

Book Chapter Published
Article TitleBook titleBook editorArticle pagesNo of ChaptersYour authorial positionYearISBNPublisher DetailsPlaceAre you the publisher of this book
Modelling Individual Sustainable Living Practices: A Confirmatory Factor Analysis (CFA) ApproachArtificial Intelligence and Technology: Systems Management, Decisions and Control for Sustainability in the Digital AgeBahaa Subhi Awwad841-85411st and corresponding2025978-3-032-10016-0Springer, ChamChamNo
Artificial Intelligence for Sustainable Future Leveraging TArtificial Intelligence and Technology: Systems Management, Decisions and Control for Sustainability in the Digital AgeBahaa Subhi Awwad931-9411Corresponding2025978-3-032-10016-0Springer, ChamOnlineNo
Impact of Stress Management Among the Working Women in Bangalore CityStudies in Systems, Decision and ControlBahaaeddin Alareeni, Middle East Technical University, Northern Cyprus Campus, Güzelyurt, KKTC, Türkiye209-2191Other2025978-3-031-85898-7SpringerChamNo
"Beyond City Limits: Exploring the Untapped Potential of Social Media in Rural Karnataka: A Structural Equation Model Analysis"Business development via AI and DigitalizationAllam Hamdan, Arezou Harraf16More1st and corresponding2024978-3-031-62105-5SPRINGER NATUREOnlineNo
"Causes of Rural–Urban Migration in India with Special Reference to Metropolitan Cities: Structural Equation Modeling Approach"Anticipating Future Business Trends: Navigating Artificial Intelligence InnovationsRIM EI KHOURY9More1st and corresponding2024978-3-031-63401-7SPRINGER NATUREOnlineNo

Paper Presentations

Presentations
Title of PaperTitle of Seminar/ConferenceOrganized byLevelStart DatePlaceCountryDuration
Mediating Role of Sustainable Infrastructure and Government Policies in the Relationship Between Environmental Awareness, Economic Incentives, and Sustainable Living PracticesResilience and Progress: Pioneering Transformative Pathways to SustainabilityDepartment of Professional Accounting and Finance, Kristu Jayanti CollegeInternational21-02-2025Kristu Jayanti College, BengaluruIndia2 Days
Leapfrog Opportunities and Digitalization in Empowering Economic Development of WomenThe International Conference on Business and TechnologyEuroMid Academy of Business & Technology (EMABT), Istanbul, Turkey and University of Cambridge, United KingdomInternational19-04-2024OnlineUnited Kingdom2 Days
A Study on the influences of locations of the institutons on the service quality education institutions with references to BangaloreThe International Conference on Business and TechnologyEuroMid Academy of Business and Technology Istanbul, Turkey and University of Cambridge - United KingdomInternational19-04-2024OnlineUnited Kingdom2 days
Navigating the AI Educational Frontier: Insights into Academic Performance among Higher Students in BangaloreEmerging Trends in AI for Industry & Education: Opportunities & ChallengesXIME, BangaloreInternational22-02-2024XIME, BangaloreIndia2 Days
Catalysts and Constraints: A Comprehensive Review of G20 Countries' Performance in Financial Stability, Climate Change Mitigation, and Sustainable Development (2023)International Conference on Smart and Sustainable Energy Systems (ICSSES 2024)Vishnu Institute of TechnologyInternational16-02-2024OnlineIndia2 Days
Beyond City Limits: Exploring the Untapped Potential of Social Media in Rural Karnataka: A Structural Equation Model AnalysisIn the 7th Equal Opportunities Conference Digital Innovation and Business SustainabilityBurnel University London, UBT and Ahlia University, BahrainInternational06-02-2024OnlineBahrain2 days
Globalization and India's Five Trillion Dollar Economy VisionIndia's $5 Trillion Economy: The Vision, Challenges and Roadmap (5TE-2024)Presidency CollegeNational24-01-2024Presidency CollegeIndia2 days
India's Move Towards 5 Trillion Dollar Economy Vision(ICSSR Sponsored TWO DAY National Seminar) India's $5 Trillion Economy: The Vision, Challenges and Roadmap (5TE-2024)Presidency CollegeNational24-01-2024Presidency CollegeIndia2 Days
Causes of rural Urban Migration in India with special reference to Metropolitan Cities: Structural Equation Modeling Approach2nd International Conference on Economics, Business and Sustainability (ICEBS 2024)Kristu Jayanti College (Autonomous)International18-01-2024HybridIndia16
A Stitch in Time: A Study on the Latent factors of Awareness of Estate Planning and Perception among Millennials in Urban BengaluruSIMS 14th ANNUAL INTERNATIONAL RESEARCH CONFERENCESymbiosis Institute of Management StudiesInternational13-12-2023HybridIndia24 hrs

Workshop/Conference/Training Programme

Events Organized
Type of EventLevelOrganized byDate FromTitle of EventDurationPlace
WorkshopOthersS. Amudhan, Department of Management21-01-2026Financial Modelling1 hr 45 mins
WorkshopIntra-CollegiateS. Amudhan, Department of Management21-01-2026Financial Modelling2 hrsCommerce Lab
OthersLocalDr.S.Amudhan, Assistant Professor, Department of Management03-09-2025Current Trends in Global Economics1.5 hrsXavier Hall
SeminarLocalDepartment of Management23-04-2024Professional Interface Forum on Financial Modelling2 hrsComputer Lab, Arrupe Block
SeminarUniversityDr.S.Amudhan, Assistant Professor, Department of Management25-08-2023Professional Interface Forum on Security Analysis and Temperament1.5 hrsDe nobili Hall
NationalSchool of Commerce and Management02-09-2021National Level FDP Series-2 "Research Methodology and Statistical Data Analysis Through SPSS&quAfternoonOnline
WorkshopNationalBharathiar University Jointly Organized by NSE Academy Ltd22-06-2021Faculty Development Program on Capital MarketTwo daysOnline
WorkshopNational27-05-2021Virtual National Level FDP Series Research Methodology in Commerce and Management - Series 12 DaysOnline
WorkshopNational05-08-2020Online Workshop on Structural Equation Modeling using AMOS4 Days
Participation (Seminar, Conference, Workshop)
Title of EventType of EventLevelOrganized byStart DatePlaceDuration
JESCOL IIOthersInter-CollegiateFr Brian Pereira SJ, Directro, Human Resource Development Centre (HRDC)18-07-2024Ashirvad, 30 St Marks Road, Bengaluru - 013 Days

Membership

Membership (Research body/Professional Association)
Name of the BodyLevelStart DateEnd DateAny other Information
Indian Academic Researchers AssociationNational15-11-2024

Awards

Name of Award/AchievementLevelAwarded byPlaceDateDuration of Fellowship
PURUSKARA 2024OthersST JOSEPH'S UNIVERSITYSt Joseph's University, Bengaluru18-05-2024
Best Paper Award with Cash Prize Rs 5000InternationalXIME, Bangalore and The University of AdelaideXIME, Bangalore22-02-20242 days
Best Paper AwardInternationalProfessor Abdulla Y.AI Hawaj, Founding President, Chairma, Board of Trustees, Ahila UniversityOnline06-02-2024
Best paper AwardNationalPresidency CollegeBangalore24-01-2024
PURASKARA 2021OthersSt. Joseph's College (Autonomous)Bengaluru23-12-2021

Previous Experience

DesignationInstitution NameStart DateEnd Date
Associate Professor, Department of ManagementBrindavan College23-10-201825-05-2019
Assistant Professor, Department of Management StudiesAVS Engineering College01-07-201113-10-2018
Assistant professor, Management StudiesAVS College of Arts and Science07-06-201030-06-2011

Guidance And Support

Title of the PaperYear of GuidanceTypeName of StudentsName of the Institution
“Globalization and India’s Five trillion-dollar economy vision”2024Research InternshipMr. Nithin M 221BPS45“India’s $ 5 Trillion Economy: The vision, Challenges and Roadmap (5TE -2024) organized by the Presidency College sponsored by ICSSR. Won BEST PAPER AWARD
“Carbon Tax policy in India: A catalyst for Sustainable Development”2024Research InternshipMs. Jude Immaculate M 21BCOMA25International Conference on Sustainable Finance and Accountancy – Theme: Responsible Finance and Finance Resilience organized by CHRIST (deemed to be University)
on “India’s Move Toward 5 trillion $ Economy”2024Research InternshipGuided Mr. T Bharath Balaji 221IFA058Two Day National Seminar on “India’s $ 5 Trillion Economy: The vision, Challenges and Roadmap (5TE -2024) organized by the Presidency College sponsored by ICSSR
“India’s Move Toward 5 trillion $ Economy”2024Research InternshipMs. Ananya R 221IFA009Two Day National Seminar on “India’s $ 5 Trillion Economy: The vision, Challenges and Roadmap (5TE -2024) organized by the Presidency College sponsored by ICSSR
Globalization and India's Five Trillion Dollar Economy Vision2024Research InternshipMs. Tejaswini S 221IFA047organized by the Presidency College sponsored by ICSSR. Won BEST PAPER AWARD
Globalization and India's Five Trillion Dollar Economy Vision2024Research InternshipMr. Nithin M 221BPS45ICSSR Sponsored Two Day National Seminar organized by the Presidency Business School, Presidency College

Faculty Development Program

Title of EventType of EventLevelOrganized byPlaceDate FromDate To
SHORT TERM PROGRAM RESEDENTIAL (DATA ANALYTICS)Short Term ProgramNationalMMTTC, University of HyderabadMMTTC Center, University of Hyderabad22-12-202527-12-2025
Nurturing Future LeadershipFDPs attendedNationalIndian Institute of Management Kozhikode under the aegis of Malaviya Mission Teacher Training Programme (MMTTP)ofIndian Institute of Management Kozhikode, Kerala27-10-202531-10-2025
Enhancing Teaching and Learning: A Two-Day Workshop on Outcome-Based Education"WorkshopOthersSJUXavier Hall25-07-202526-07-2025
Summer Faculty Research Fellow Programme - 2025OthersOnlineDepartment of Management Studies, Indian Institute of Technology DelhiOnline14-05-202514-07-2025
Innovation and EntrepreneurshipFDPs attendedNationalBITS Pilani, KK BIRLA Goa CampusDLT 10, BITS Pilani KK Birla, Goa Campus11-04-202515-04-2025
ICSSR Sponsored Two Weeks Capacity Building Programme on Academic Writing and Nuances of Research Publications for Faculty Members in Social SciencesRefresher CoursesNationalCentral University of Tamil Nadu, ThiruvarurConference Hall, University Guest House, Nagakudi, Thiruvarur06-11-202417-11-2024
ORFG Sponsored Two-Day National Workshop on Open-Access Publishing,WorkshopNationalNational Institute of Agricultural Extension Management (MANAGE)Hyderabad30-07-202431-07-2024
Teaching, Learning, and EvaluationWorkshopOthersSt Joseph's UniversitySeminar Hall20-04-202420-04-2024
Four Week Faculty Induction/Orientation Programme for Faculty in Universities/Colleges/Institutes of Higher EducationOrientation ProgrammesNationalTeaching Learning Center Ramanujam College, University of DelhiOnline27-03-202423-04-2024
Short Term Course on Computational Research MethodsRefresher CoursesHRDCUGC - HRDC, University of Calicut - Malaviya Mission Teacher Training CenterHybrid14-09-202320-09-2023
Structural Equation Modeling (SEM) using AMOSWorkshopNationalGOMSGURU ACADEMYOnline14-08-202218-08-2022
Reviewer Workshop: How to get the most out of being a reviewer of scientific articleWorkshopInternationalResearcher Academy - ElsevierOnline10-08-202210-08-2022
Faculty Development Training Program on Research Tools and ApplicationsFDPs attendedOthersCentral Library and St. Josephs Research InstituteXavier Hall, PG Block04-08-202204-08-2022
Entrepreneurship and Innovation as Career OpportunitiesWorkshopNationalPaavai Engineering CollegeOnline18-11-202119-11-2021
Science, Technology and Innovation Policy 2021: A Transformative S & T AgendaTalks attendedNationalSRM University, APOnline30-10-202130-10-2021
Data Analysis using SpreadsheetFDPs attendedNationalResearch Center in Commerce and Management, Kristu Jayanti CollegeOnline13-09-202120-09-2021
Multivariate Analysis and its interpretation using SPSSWorkshopInternationalGlobal Institute of statistical solutionOnline20-08-202122-08-2021
Research Writing and PublicationFDPs attendedNationalResearch Center, St. Joseph's College of Commerce (Autonomous)Online10-08-202111-08-2021
Five days International Level Faculty Development Program on “Experimental Teaching - Corporate CoFDPs attendedInternationalDepartment of Commerce with Business Process Services in Association with Tata Consultancy Services,Online09-08-202113-08-2021
International online workshop on "Academic Writing: Ethical Issues"WorkshopInternationalGlobal Institute of Statistical SolutionsOnline05-08-202107-08-2021
SEM and CFA using AMOS softwareWorkshopInternationalGISSOnline09-07-202111-07-2021
two-day online Faculty Development Program on Capital MarketsFDPs attendedNationalBharathiar University and NSE Academy LtdOnline22-06-202123-06-2021
Research MethodologyFDPs attendedNationalSchool of Commerce and ManagementOnline27-05-202128-05-2021

Resource Persons

Title of the ProgramRoleLevelOrganized byStart DatePlaceCountry
International Conference on Innovation 5.0 - Ideas and Technologies Transforming the FutureJudgeInternationalJain College10-11-2023Jain College - Vasavi CampusIndia
Debate on Union Budget 2023Invited TalkIntra CollegiateEbenezer Degree College14-02-2023Ebenezer Degree College, AuditoriumIndia
Data Analysis using SPSSInvited TalkStateImpact Institute of Management Studies08-02-2023OnlineIndia
Two Days FDP on Data Analysis using SPSSInvited TalkStateSri Bhagawan Mahaveer Jain Evening College12-12-2022Seminar Hall, SBMJECIndia
National level Conference on "Current Challenges in Transformational Leadership Practices"Keynote AddressnationalTheivanai Ammal College for Women (Autonomous)10-03-2022College AuditoriumIndia
3rd International Conference on Current Scenario and Challenges of Management PracticesKeynote AddressInternationalVijay Institute of Management in association with Sacred Heart College of Arts and Science01-12-2021Dindigul, TamilnaduIndia
ETIQUETTE IN THE WORKPLACEInvited TalkNationalDepartment of MBA & MCA, Vivekananda Institute of Information and Management studies21-08-2021OnlineIndia
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