St Joseph's University, 36, Lalbagh Road, Bengaluru-560027, Karnataka, India.
A Public-Private-Partnership University under RUSA 2.0 of MHRD (Government of India), established by the Karnataka Govt. Act No. 24 of 2021
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Department of Management

Faculty Details

Faculty

Mr Prabhakar K

Assistant Professor,Management

Specialisation : Marketing, Finance , HR

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Faculty Details

ACADEMIC QUALIFICATION
Academic Degree Subject University Address of the University Rank/ Medals
B.Ed EDUCATION BANGALORE UNIVERSITY BANGALORE
M.COM COMMERCE - BANKING & FINANCE BANGALORE UNIVERSITY BANGALORE
MBA MANAGEMENT VISVESHWARAYA TECHNOLOGICAL UNIVERSITY BELGAUM, KARNATAKA
B.COM COMMERCE - FINANCE BANGALORE UNIVERSITY BANGALORE
Eligibility Details
Category Subject Status
KSET COMMERCE Cleared
NET MANAGEMENT Cleared
PhD Details
Title of Thesis University / Institution University Address Date of Registration Date of Completion Details of papers published (Enter the total number of papers published / under process as part of Phd) Current Status
A STUDY OF IMPACT OF BRAND SWITCHING AND CONSUMER BUYING BEHAVIOUR ON THE PERFORMANCE OF FMCG RETA UNIVERSITY OF TECHNOLOGY UNIVERSITY OF TECHNOLOGY , JAIPUR 21-01-2019 18-02-2022 PUBLISHED 10 RESEARCH PAPERS IN ISBN/ISSN UGC INDEX JOURNALS BASED ON MY RESEARCH TOPIC Ongoing / Submitted
Books Published
Title Type No of Authors or Editors Your authorial position Year ISBN Publisher Details
Cross-Discip;inary Research : A New Frontier Edited 2 2nd 2023 979-885074407-6 CIRS PUBLICATION
PRACTICE OF GENERAL INSURANCE Authored 4 Other 2021 978-93-92992-04-9 SCIENTIFIC INTERNATIONAL PUBLISHING HOUSE
PRINCIPLES OF MARKETING Authored 3 2nd 2021 NA EVERSHINE PUBLICATION
MARKETING AND EVENT MANAGEMENT Authored 2 2nd 2021 978-81-948698-5-6 SKYWARD PUBLISHERS
PRINCIPLES OF MARKETING - STUDY REFERENCE Authored 1 1st and corresponding 2021 NA EVERSHINE PUBLICATIONS
RESEARCH METHODS FOR MANAGEMENT Authored 4 Other 2021 978-93-92992-04-9 SCIENTIFIC INTERNATIONAL PUBLISHING HOUSE
Publications
Title Journal Name Year DOI/URL Your authorial position How many authors Clarivate IF
Role of FMCG and Brand switching with factor influencing consumer behaviour and prevention regarding switching the brands Quing Publication 2023 1st 2
Role of FMCG and brand switching with factor influencing consumer behaviour and prevention regarding switching the brands South India Journal of Social Sciences 2023 JAN-JUNE 2023 1st 3 5.87
A study on investment pattern and behavior of women in India Quing Publication 2023 July 1st 3
ROLE OF FMCG AND BRAND SWITCHING WITH FACTOR INFLUENCING CONSUMER BEHAVIOUR AND PREVENTION REGARDING SWITCHING THE BRANDS SOUTH INDIA JOURNAL OF SOCIAL SCIENCES 2023 January – June : 2023 1st 2 5
A study on Impact of social media marketing on consumer buying behavior with special reference to yo Studies in Indian Place Names- Vol-40,Issue-60-March 2020, ISSN- 2394-3114, UGC CARE Journal 2020 Vol-40,Issue-60-March 2020, ISSN- 2394-3114 1st 2 5.000-9.999
A study on customer awareness & services towards Bancassurance in bengaluru city. Studies in Indian Place Names- Vol-40,Issue-60-March 2020, ISSN- 2394-3114, UGC CARE Journal 2020 Vol-40,Issue-60-March 2020, ISSN- 2394-3114 1st 2 5.000-9.999
Effectiveness of Performance Appraisal system in Zomoto, Bengaluru. Studies in Indian Place Names- Vol-40,Issue-60-March 2020, ISSN- 2394-3114, UGC CARE Journal 2020 Vol-40,Issue-60-March 2020, ISSN- 2394-3114 1st 2 5.000-9.999
Digital Marketing and Its Impact on buying behavior of youths in Bengaluru. Studies in Indian Place Names- Vol-40,Issue-60-March 2020, ISSN- 2394-3114, UGC CARE Journal 2020 Issue-60-March 2020, ISSN- 2394-3114, 1st 3 5.000-9.999
“To Study the Impact of Technology on Consumer buying behavior on the Performance of FMCG Retail S SHANLAX INTERNATIONAL JOURNAL OF ARTS, SCIENCE AND HUMANITIES 2018 www.shanlaxpublications.org 1st 2 5.000-9.999
A STUDY ON CONSUMER AWARENESS AND PERCEPTION ON GREEN PRODUCTS INTERNATIONAL JOURNAL FOR SCIENTIFIC RESEARCH 2018 www.ijsr.org 1st 2 5.000-9.999
THE ROLE OF MERGERS AND ACQUISITION OF SBI WITH ITS ASSOCIATION BANK, CONCEPTUAL FRAMEWORK SJC 2018 1st 3
THE ROLE OF SERVICE QUALITY IN RETAIL SECTOR ASIA PACIFIC JOURNAL 2018 www.apjn.org 1st 2 5.000-9.999
TO STUDY THE IMPACT OF TECHNOLOGY ON CONSUMER BUYING BEHAVIOR ON THE PERFORMANCE OF FMCG RETAIL SECT INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH AND REVIEW 2018 www.dynamicpublishing.org 1st 2 5.000-9.999
ROLE AND IMPORTANCE OF MICROFINANCE AND SHG ON WOMEN EMPOWERMENT KAAV INTERNATIONAL JOURNAL OF ECONOMICS, COMMERCE AND MANAGEMENT 2018 www.kaavpublications.com 1st 1 5.000-9.999
TO STUDY THE IMPACT OF TECHNOLOGY ON CONSUMER BUYING BEHAVIOUR IN FMCG RETAIL SECTOR MSRIT 2018 1st 1
IMPACT OF BRAND SWITCHING AND CONSUMER BUYING BEHAVIOUR ON THE PERFORMANCE OF FMCG RETAIL SECTOR SHANLAX INTERNATIONAL JOURNAL OF COMMERCE 2018 www.shanlaxjournal.com 1st 2 2.000-4.999
Determinants of Consumer Shopping Behaviour at Retial Market in an Emerging Trend AJANTA INTERNATIONAL JOURNAL 2018 40776 (http://www.ugc.ac.in/journallist/). 1st 2 5.000-9.999
THE ROLE CONSUMER BEHAVIOUR IN ORGANIZED STORES COMPARED WITH UNORGANIZED STORES ASIA PACIFIC JOURNAL OF RESEARCH ISSN- 2017 www.apjor.com 1st 2 5.000-9.999
STUDY ON EMPLOYEES HEALTH,SAFETY & WELLBEING OF CHEMICAL INDUSTRY AT PEENYA REGION ENKAY BOOKS & INFOTECH 2016 12-03-2016 1st 2
MICRO FINANCE AND RURAL MARKETING MSRIT 2014 1st 1
Role and Function of Channel of Distribution and Retailing Karnataka State Women University, 2014 1st 2
Role of Eco Tourism - Product of Green marketing in India vrinda publications 2014 www.vrindaindia .com 1st 2 0.001-0.999
CORPORATE SOCIAL RESPONSIBILITY ARCHERS & ELEVATORS PUBLISHING HOUSE 2013 ISBN 9789383241071 1st and corresponding 2
Role of Micro Finance & its Importance State Level Conference 2013 21-09-2013 1st 2
Emotional Advertisement the Altering Realm of Integrated Marketing Communication IOSR -International organization of Scientific Research community of Researcher 2013 journal is “ http://iosrjournals.org/iosr-jbm/pages/v15i3.html 1st 3 2.000-4.999
Presentations
Title of Paper Title of Seminar/Conference Organized by Level Start Date Place Country Duration
ROLE OF FMCG AND BRAND SWITCHING WITH FACTOR INFLUENCING CONSUMER BEHAVIOUR AND PREVENTION REGARDING SWITCHING THE BRANDS INTERNATIONAL CONFERENCE ON INDUSTRY 5.0: SUSTAINABILITY & INNOVATIONS IN BUSINESS G. R. DAMODARAN ACADEMY OF MANAGEMENT International 26-04-2023 Coimbatore India 1 day
A study on Digital Marketing and its impact on consumer buying beaviour Business Analytics and Intelligence in Digital Era KPR College of Arts and Science and Research, Coimbatore International 04-11-2022 Coimbatore India Two Days
Study on Employee participation in decision making and job satisfaction National LEvel multidisplinary conference on business and Humanities- Opportunities and challenges St.Pauls College National 19-02-2020 Bengaluru India One day
A study on challenges and opportunities of women entrepreneurs in bengaluru urban National LEvel multidisplinary conference on business and Humanities- Opportunities and challenges St. Paul COllege National 19-02-2020 Bengaluru India One day
A study on labour turnover in restaurants with special reference to bengaluru city National LEvel multidisplinary conference on business and Humanities- Opportunities and challenges St.Pauls College National 19-02-2020 Bengaluru India One day
A study on social media marketing and its impact on consumer buying behavior with reference to youth National LEvel multidisplinary conference on business and Humanities- Opportunities and challenges St.Pauls College National 19-02-2020 Bengaluru India One day
To Study the Impact of Technology on Consumer buying behavior on the Performance of FMCG Retail S International Conference on ‘Importance of Inter-disciplinary Studies in Higher Education in the a University of Technology International 26-12-2019 Jaipur , Rajasthan India Two Days
Marketing and its impact on Consumer Buying Behaviour Innovative Teaching and Sustainability of Business Education in India Seshadripuram College National 10-12-2019 Bengaluru India Two Days
THE ROLE OF MERGER AND ACQUISITION OF SBI WITH ITS ASSOCIATE BANKS A CONCEPTUAL EXPLORATION CURRENT STRATEGIES AND INNOVATIONS PRACTICES OF BUSINESS AND BANKS IN DIGITAL EPOCH ST.JOSEPH'S COLLEGE OF ARTS AND SCIENCE International 17-02-2018 BANGALORE INDIA One day
TO STUDY THE IMPACT OF TECHNOLOGY ON CONSUMER BUYING BEHAVIOUR IN SELECTED FMCG RETAIL OUTLETS NATIONAL CONFERENCE ON STRATEGIC DECISION MAKING RAMAIAH INSTITUTE OF MANAGEMENT National 31-01-2018 BANGALORE INDIA One day
INNOVATIONS & BEST PRACTICES IN TEACHER EDUCATION INNOVATION & BEST PRACTICES IN TEACHER EDUCATION MIRANDA COLLEGE OF EDUCATION National 29-07-2016 BANGALORE INDIA One day
Events Organized
Type of Event Level Organized by Date From Title of Event Duration Place
Conference International School of Business 05-01-2023 International Conference on Business Dynamics ( ICBD 4.0) Two Days Madurai , Tamilnadu
Seminar Intra-Collegiate Dept of Management 21-11-2022 Career to Pursue after Graduation Half Day
Conference National Dept of Management 07-07-2022 Unlocking Innovations in Business for Industry 4.0 One day Bengaluru
Workshop National SCHOOL OF BUSINESS, ST. JOEPHS COLLEGE AUTONOMOUS 02-09-2021 Research Methodology and statistical data analysis through SPSS Three days ZOOM ONLINE PLATFORM
Conference National Dept of Commerce 27-02-2019 National level conference on Emerging Business Dynamics One day St. Joseph's College ( Autonomous) Xavier Hall
Workshop National St. Joseph's College ( Autonomous ) 07-02-2019 “ Innovations in Teaching & Learning” Research Methodology & Data Analysis ( Using SPSS Three days St. Joseph's College ( Autonomous ) Faber Hall
Participation (Seminar, Conference, Workshop)
Title of Event Type of Event Level Organized by Start Date Place Duration
Capacity Building Programe Two Weeks Others National Pondicherry Central University 05-12-2022 Pondicherry Two Weeks
Membership (Research body/Professional Association)
Name of the Body Position Level Start Date End Date Any other Information
EDWIN GROUP OF JOURNALS EDITORIAL MEMBER International 21-10-2021
Previous Experience
Designation Institution Name Start Date End Date
ASSISTANT PROFESSOR ACHARYA INSTITUTE OF GRADUATE STUDIES 16-07-2015 16-05-2017
ASSISTANT PROFESSOR R.R.INSTITUTE OF ADVANCED STUDIES 27-07-2011 15-07-2015
Guidance and Support
Title of the Paper Department Year of Guidance Type Name of the Institution Name of Students
Study on Social media marketing COMMERCE 2023 Dissertation St.Joseph's College SRUJANA S D
Study on Online Payment options COMMERCE 2023 Dissertation St.Joseph's College PREM KUMAR
A study on impact of online teaching on student performance of undergraduate in bangalore. COMMERCE 2021 Dissertation St. joseph's college Diana Antonette R
A STUDY ON THE IMPACT OF TEACHING TOOLS AND ITS CHALLENGES FACED BY TEACHERS ON VIRTUAL PLATFORM DUR COMMERCE 2021 Dissertation St. Joseph's college Vaishnavi R
A STUDY ON IMPACT OF PANDEMIC ON E-BANKING SERVICES IN BENGALURU CITY COMMERCE 2021 Dissertation St Joseph's college Monika R
A STUDY ON CONSUMER PREFERENCES ON TRAVEL PLAN POST COVID-19 IN TOURISM SECTOR COMMERCE 2021 Dissertation St. Joseph's college Pramodini C Jain
A study o psychological marketing strategies influencing consumer buying behaviour in Bengaluru regi COMMERCE 2021 Dissertation St. Joseph's college Sahana V S
A STUDY ON “SAVINGS AND INVESTMENT BEHAVIOR OF WORKING WOMEN IN KERALA” COMMERCE 2020 Dissertation ASHNA SIJI REG NO: 19MCOM81040
A STUDY ON BANK DEBT MORATORIUM AND ITS IMPACT ON CUSTOMERS PRE AND POST COVID-19 IN BENGALURU CITY COMMERCE 2020 Dissertation GLORIA MARY RAJU REGISTER NO: 19MCOM81037
A STUDY ON “INFLUENCE OF COVID 19 PANDEMIC ON ATTRITION RATE IN IT COMPANIES AND ITS IMPACT ON REC COMMERCE 2020 Dissertation GAYITHRI REG: NO 19MCOM81039
A STUDY ON EXISTENCE OF GLASS CEILING AND ITS IMPACT ON THE FEMALE EMPLOYEES WORKING IN PRIVATE SECT COMMERCE 2020 Dissertation DEEPIKA G REG NO: 19MCOM81038
A STUDY ON IMPACT OF DIGITAL PAYMENTS APPS ON CONSUMER SHOPPING BEHAVIOUR WITH SPECIAL REFERENCE TO COMMERCE 2020 Dissertation NADEEM AHAMMED REG NO : 19MCOM81036
“A Study on Green Marketing and its impact on Consumer Buying Behaviour in Bengaluru City” COMMERCE 2019 Dissertation SAI PRASAD. B V 18MCOM81030
A STUDY ON EMPATHY MAPPING IN HR DOMAIN: THEORY TO PRACTICE AT ORGANIZATION (BANGALORE) COMMERCE 2019 Dissertation Priyanka SN REG: 18Mcom81031
A STUDY ON CUSTOMER AWARENESS AND SERVICES TOWARDS BANCASSURANCE IN BENGALURU CITY COMMERCE 2019 Dissertation NISHANTH G 18MCOM81033
A STUDY ON WORK LIFE BALANCE OF WOMEN IN IT SECTOR IN BENGALURU CITY COMMERCE 2019 Dissertation LEENA D P 18MCOM81034
Faculty Development Program
Title of Event Type of Event Level Organized by Place Date From Date To
Classroom to Community Rethinking Approach FDPs attended International M.S.RAMAIAH COLLEGE Bengaluru 13-09-2021 18-09-2021
Shaping Imagination in Commerce Workshop National VET Institute of Arts and Science Tamilnadu 19-05-2021 20-05-2021
HR PRACTICES IN DIGITAL ERA Workshop National BHARATHIDASAN UNIVERSITY Trichy, Tamilnadu 13-05-2021 14-05-2021
Impact of Covid19 on Indian Economy FDPs attended National Govt Arts & Commerce college Bharuch 09-05-2020 09-05-2020
online examination and internal assessment tools - for teacher FDPs attended National GSB smt . Surajba college of education Maharastra 08-05-2020 08-05-2020
RESEARCH METHODOLOGY IN COMMERCE Workshop National OSMANIA UNIVERSITY HYDERABAD 05-12-2019 07-12-2019
JESUIT LAY COLLABORATION Seminar Others ST.JOSEPH COLEGE AUTONOMOUS BANGALORE 18-11-2019 20-11-2019
St. Joseph's College ( Autonomous ) FDPs attended National INDIAN INSTITUTE OF SCIENCE (IISc) BANGALORE 30-05-2019 01-06-2019
UNRAVELLING THE RESEARH DOMAIN FDPs attended National ST.ALOYSIUS COLLEGE, MANGALORE MANGALORE 06-08-2018 11-08-2018
SCIENCE VOCATIONAL EDUCATION: PERSPETIVES OF INDUSTRY AND ACADEMIA Seminar National BANGALORE UNIVERSITY BANGALORE 22-07-2018 22-07-2018
BUSINESS CONCLAVE-TRIAD Seminar State ST.JOSEPH'S EVENING COLLEGE BANGALORE 10-03-2018 10-03-2018
THESIS & ARTICLE WRITING FROM COPPER STRIP TO GOLD BAR FDPs attended National PRIMAX FOUNDATION & SESHADRIPURAM ACADEMY BANGALORE 10-02-2018 10-02-2018
DIGITAL MARKETING OPPORTUNITIES ,CHALLENGES,FUTURE Seminar National M.P.BIRLA INSTITUTE OF MANAGEMENT BANGALORE 20-12-2017 20-12-2017
JESCOL TOWARDS PROACTIVE PARTNERSHIP Seminar National ST.JOSEPH COLLEGE BANGALORE 01-12-2017 03-12-2017
SCALE DEVELOPMENT & VALIDATION USING R SOFTWARE FDPs attended National MLA ACADEMY OF HIGHER LEARNING BANGALORE 18-08-2017 19-08-2017
STATISTICAL ANALYSIS ON SPSS Workshop National R.R.INSTITUTE OF ADVANCED STUDIES BANGALORE 08-04-2017 08-04-2017
KANNADA RAJOSTHAVA PROGRAMME Others Local ACHARYA INSTITUTE OF GRADUATE STUDIES BANGALORE 21-03-2017 21-03-2017
NEN ENTREPRENEURSHIP NETWORK PROGRAM Workshop National WADHWANI FOUNDATION & MAHARANI AMMANI COLLEGE FOR WOMEN BANGALORE 27-12-2016 29-12-2016
USE OF SAMPLE DESIGN AND TECHNIQUES IN SOCIAL SCIENCE RESEARCH Workshop National ST.JOSEPH'S COLLEGE OF COMMERCE BANGALORE 22-07-2016 23-07-2016
CREATIVE TEACHING TECHNIQUES FDPs attended National EAST WEST COLLEGE OF MANAGEMENT BANGALORE 29-06-2016 29-06-2016
SELF EMPOWERMENT FOR RESEARCH SCHOLARS THROUGH DIGITAL TOOLS Workshop National ST.JOSEPH'S COLLEGE OF COMMERCE BANGALORE 22-03-2016 23-03-2016
SKILL DEVELOPMENT PROGRAMME ON NLP Training Program National SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES BANGALORE 04-11-2015 04-11-2015
ACADEMIC RISHI & NEW KNOWLEDGE CREATION: REVIVING THE 'CREATED IN INDIA APPROACH FDPs attended National PES UNIVERSITY BANGALORE 25-07-2015 25-07-2015
ASSESSING TECHNOLOGIES FOR HIGHER EDUCATION Workshop National BANGALORE UNIVERSITY BANGALORE 16-06-2015 17-06-2015
PROJECT WORK ORIENTATION Orientation Programmes National BANGALORE UNIVERSITY BANGALORE 08-06-2015 08-06-2015
NAAC-SPONSORED WORKSHOP FOR NON-ACCREDITED COLLEGES AFFILIATED TO BANGALORE UNIVERSITY Workshop National BANGALORE UNIVERSITY BANGALORE 08-12-2014 09-12-2014
ENVIRONMENT AND PUBLIC HEALTH Orientation Programmes National BANGALORE UNIVERSITY BANGALORE 29-10-2014 29-10-2014
AACOUNTING FOR MANAGEMENT Orientation Programmes State SESHADRIPURAM INSTITUTE OF MANAGEMENT STUDIES BANGALORE 26-08-2014 26-08-2014
THE SOFT SKILL DEVELOPMENT TRAINING PROGRAM Training Program National R.R.INSTITUTE OF MANAGEMENT STUDIES BANGALORE 28-04-2014 06-05-2014
REDEFINING THE ROLE OF TEACHER-TRADITION,TRANSFORMATION, INNOVATION FDPs attended National SAMBHRAM ACADEMY OF MANAGEMENT STUDIES BANGALORE 19-02-2014 19-02-2014
RISK AND DERIVATIVES Workshop National M.S.RAMAIAH INSTITUTE OF TECHNOLOGY BANGALORE 04-02-2014 04-02-2014
Resource Persons
Title of the Program Role Level Organized by Start Date Place Country
Digital Marketing Subject Expert College Level Pragathi group of Institutions 18-01-2020 Bengaluru India
Career Opportunites Invited Talk College Level Pragathi Group of Institutions 07-09-2019 Chikkabanavara, Bengaluru India
MANAGEMENT DEVELOPMENT EVENT Others National EAST WEST INSTITUTE OF MANAGEMENT 18-12-2018 BANGALORE INDIA
NATIONAL CONFERENCE Keynote Address National SOUNDARYA INSTITUTE OF MANAGEMENT STUDIES 24-03-2018 BANGALORE INDIA
PATENT
Title Patent Type Patent Application Number Status Year
THE IMPACT OF LATEST TECHNOLOGY CAPABILITY, HUMAN RESOURCE(HR), CUSTOMER FULFILLMENT,MARKET RESOURCE 2021

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