The Josephite Media Forum of the School of Communication and Media Studies curates interactive discussions that explores the world of Media and Journalism. Featuring pioneers, change makers and established professionals the international conference intends to benifit scholars, academicians and student communities.

At a time when over two-thirds of the global population has access to the internet, the paradigms of media dissemination have undergone a profound transformation. The dynamics between producers and content consumers have been redefined, thanks to the proliferation of accessible technologies. This democratisation of media has empowered both amateur and professional creators to express their artistic visions through the cinematic medium.

This shift has significantly influenced audience perceptions, thereby enhancing cinema's capacity to encapsulate diverse values languages, and ideologies. From the emergence of pan-Indian cinema to the global recognition of non-Hollywood films at prestigious platforms like the Academy Awards and acclaimed international film festivals, the concept of a "global village" is becoming an increasingly plausible reality.

While traditional methods of film distribution still persist, the convergence of media has helped the entertainment industry to flourish through user-generated content, opening new avenues to advertise and disseminate films. The advent of Over-The-Top (OTT) platforms has not only revolutionised the distribution and consumption of films, but also democratised the filmmaking process allowing a broader range of voices to participate in cinematic creation.

The swift transformations within the cinematic landscape demand rigorous scholarly inquiry and the expansion of existing literature to critically assess contemporary shifts in cinema and its related media.

MediaCon 2025 aims to foster such discourse, offering a platform for critical analysis of the current landscape. In light of the industry's rapid evolution, it is essential to investigate the emerging internet-facilitated business models and the subsequent transformations in media ownership and the political economy of cinema. 

Beyond the realm of feature-length films, there is a need to explore cinematic elements across various formats, including advertisements, television shows, web series, and animated films. Furthermore, social media has transcended its role as a mere distribution channel, evolving into a critical space for film curation, critical analysis, and reviews — functions that were once the domain of journalists and cultural elites.

In response to these advancements, the conference seeks to facilitate a responsible exchange of ideas and foster critical discourses that will guide the industry toward a promising future. We invite scholars, industry professionals, and students to join us at this interdisciplinary forum to explore the increasingly complex intersections between cinema and digital media.

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