Master of Arts (M.A.) in Advertising and Public Relations

MA Advertising and Public Relations is a two-year industry-driven intensive programme offering a wide range of courses specific to the requirements of the Advertising and Public Relations industry. The programme is taught by industry experts and veterans in the field. Informed by the latest pedagogical practices of discussions, case studies, and practical assignments, this programme aims to develop a holistic environment for students to inculcate best industry practices. 

Selected candidates must first update the following documents on their admission portal before the interview. The admitted students must submit the original documents at the Admin Office:

• Class 10^th Certificate (High School) and Marks Card
• Class 11^th Certificate and Marks Card
• Class 12^th Certificate (Senior Secondary School) and Marks Card
• Undergraduate Marks Cards and Convocation Certificate
• Transfer Certificate from last qualified institution
• Migration Certificate if the candidate is outside Karnataka state
• Two passport-size photographs and one stamp-size photograph in formal dress with a white background
• Two Photocopies of the Online Payment Receipt
• Valid ID proof such as Aadhaar Card / PAN Card / Voter ID Card

Candidates belonging to any of these categories -PIO / OCI / SAARC / FOREIGN NATIONALS-must submit the following documents:

• Photocopy of Passport and Visa Details
• Copy of PIO / OCI card (whichever is applicable and available at the time of admission)
• Certificate of Medical Fitness from an approved medical practitioner accredited by the Medical Council of India
• Resident Permit (If available)

Admission Queries

For all queries related to admissions please contact the following:

Note: Admission queries are addressed only through the above contact numbers and email ID.

In accordance with the Institution’s long-standing policy, St Joseph's University does not entertain any agents for admissions, neither accepts any capitation/donations for admissions nor endorses such practices. This policy is also propagated by our staff, students, and stakeholders. Any staff or student of SJU selling admissions of SJU will warrant legal action. Under no circumstances will the University be held responsible or liable in any way for any losses, expenses, costs or liabilities whatsoever resulting or arising directly or indirectly from any individual or group or company or agency falsely promising or guaranteeing seats in SJU.  

St Joseph's University strives to always and uncompromisingly uphold its values.

Frequently Asked Questions

Entrance Test-cum-panel interview for MA-Advertising & Public Relations will be held on 12 January 2025. This will be ONLINE.

Admission Process: The applicants must fill in complete information on the online application form and upload all required certificates (whatever is available) and photos.

Selection Process: The candidates have to appear for an entrance test.

Entrance test pattern:

·         Oral entrance test, followed by interviews (for each cycle of admissions, new syllabi will be posted)

·         Mode: online

·         Syllabus: Specific material for viewing and reading will be emailed to the shortlisted candidates before the exam, and also posted on SJU website.

Candidates will be tested based on:

a.   General knowledge/ current affairs (5 Marks)

b.   Language, grammar, and logic (5 Marks)

c.   Program knowledge (5 Marks)

d.   Creativity, critical thinking skills (15 Marks)

e.   Interview (20 Marks)

Total marks: 50.

Duration: 01 Hour

Please note: Animation students will have an additional drawing test before the entrance exam, on the same day.

The shortlisted candidates will be called for an interview. There are two rounds in the interview. The dates of the online entrance test and the subsequent interview will be announced on the website. Once the final interview is over, candidates have to pay their programme fee within 7 days,
and the mode of payment must be online

1. UG students who have cleared (minimum aggregate 40%, with no backlogs) their semesters so far are eligible, provided they clear SJUET with the highest grade.
2. General: Candidates who have passed the three-year Bachelor’s Degree examination of Bangalore University or any other University considered equivalent thereto by the Government of Karnataka, with the respective subject as optional/major/special/main subject, are eligible for admission to the programme provided they have secured a minimum of 40% marks in the aggregate of all the subjects (including English and Languages) and 50% marks in the cognate subject or major subject.Note: SC/ ST/ Category I candidates having 5% marks less than that mentioned above are also eligible to apply.
3. Postgraduate applicants will have to indicate their cognate subject while entering the marks. For example, if a student is applying for MSc Chemistry, then the cognate subject is Chemistry in his/her BSc programme. There are some programmes that do not have a cognate subject such as MSW. In such cases, please indicate one of the best core subjects as a cognate subject.

The syllabus for the Master of Arts (MA) in Advertising and Public Relations is as follows:

• Master of Arts (MA) in Advertising and Public Relations Syllabus

 THE ADDITIONAL FEE TO BE PAID IS AS FOLLOWS:

**   Students who have cleared UG from other universities except for Bangalore City University.

Programme Objectives

• To provide students with a strong foundation in theory and fundamentals of Advertising and Public Relation.
• To nurture industry-ready professionals with the help of knowledgeable and experienced industry and business professionals.
• To improve students' technological and digital proficiency in accordance with the needs of advertising and public relations industries.
• To empower students through practical experience with internships and hands-on projects.
• To nurture creativity and critical thinking among students by exposing them to diverse ideas, perspectives, and approaches to advertising and public relations.
• To develop proficiency in writing, presenting, and public speaking. 
• To inspire and implement ethically sound and socially responsible advertising strategies and PR campaigns.

Programme Outcomes

• To provide students with a strong foundation in theory and fundamentals of Advertising and Public Relation.
• To nurture industry-ready professionals with the help of knowledgeable and experienced industry and business professionals.
• To improve students' technological and digital proficiency in accordance with the needs of advertising and public relations industries.
• To empower students through practical experience with internships and hands-on projects.
• To nurture creativity and critical thinking among students by exposing them to diverse ideas, perspectives, and approaches to advertising and public relations.
• To develop proficiency in writing, presenting, and public speaking. 
• To inspire and implement ethically sound and socially responsible advertising strategies and PR campaigns.

Potential Career Options

The Programme will help the students in exploring careers in:

• Account Management/ Client Servicing in Ad and PR industry
• Copywriting
• Digital marketing strategies, including SEO/SEM, and work in influencer marketing.
• Brand Managers/ Strategists
• Marketing specialists
• Event Management
• Crisis communication and reputation management
• Marketing research
• Strategy and planning
• Corporate Communication
• Content writing
• Media planning